How to Attract Tourists

NEW LOOK MAG: Ian Wilson, Jocelyn Smith and Margaret and Ray Nicol attend the launch of the 2013 Ipswich Visitors Guide at Metro Hotel on Friday.

A HANDY full-colour guide to Ipswich was unveiled with the launch of this year's Ipswich Visitors' Guide at the Metro Ipswich International Hotel.

Ipswich City Council Tourism and Libraries Committee chairman David Pahlke said the brochure provided a hard-copy version of information on the many and varied attractions available in Ipswich.

"The guide highlights the various experiences, attractions, tours and accommodation on offer in Ipswich," Cr Pahlke said. A total of 40,000 copies will be distributed through visitor information centres in Queensland and northern New South Wales as well as at various tourism events.

Cr Pahlke said the Ipswich Visitor Guide helped to sell Ipswich to the world and focus attention on all the great things the city had to offer. "This is a great way to familiarise yourself with all the many different things which can be found in your own backyard." Cr Pahlke said the event also marked the launch of a special week - Discover Ipswich Week.

"Running until April 13, the week is designed to raise awareness of the range of visitor experiences available in the city and features a program of locally focussed promotional tourism activities."

Mayor Paul Pisasale said Ipswich's tourism industry provided a considerable economic benefit to the city. "This figure has continued to climb in recent years jumping from $100 million in 2008 to $136 million in 2011," he said. "We play host each year to approximately 16,000 international visitors, 241,000 domestic visitors who stay overnight and 847,000 domestic day visitors." Phone 3281 0555 or visit discoveripswich.com.au.